It takes a team to do SEO; that is one thing for sure. Well, that is unless you can keyword research, write content, code, and analyze data while checking sales and taking to customers all at the same time. While there are SEO professionals out there who are skilled in performing different duties, more often than not, you will need a bunch of people to perform SEO.
SEO and your Product Team
Without a product, the company will never thrive. Product managers make decisions on what gets done for the company to offer, so SEO staff has to work closely with them. People from the product team know the technicalities behind the product, which is essential for SEO folks to understand features to highlight and areas to consider in the optimization process. There is a big chance the product team has limited understanding of SEO, so working closely with the specialists is also an advantage for them and the company.
SEO and your Development Team
SEO work is typically forwarded to the tech or development team for execution. So naturally, there is connection between the two teams. Developers do the coding and implement updates to make your website more optimized and ready for traffic. Without them, your SEO work would not really materialize.
SEO and your Content Team
Content is one aspect that SEO can never grow without. In fact it is one of the highest ranking factors. Content teams are composed of researchers and writers who create content. SEO team should collaborate with them to optimize the content and make them excellent marketing tools for the company. The ideal setup in company would be SEO and content teams working closely together to make content with powerful impact.
In addition, SEO folks should also work closely with people from search engine marketing (SEM), sales, data and analytics, and social media. When harmonious professional relationship is established among these teams, a company can expect great SEO results, and by extension, growth as a business.
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