No one was prepared when COVID-19 struck. As city-wide lockdowns took place all over the world, the digital landscape became a space that everyone turned to. What the global situation taught us is how digital is relevant more than ever.
From daily TikTok craze to buying meals from a food delivery app, digital made adjusting to the “new normal” easier.
Connect with People and Purchase from Businesses with Social Media
Even before the pandemic, social media has been on a steady path of growth. The current situation has amplified social media usage, making today’s platforms not just a place to connect with others but also to purchase necessities.
Facebook has doubled down on its Marketplace features, making it easier for customers and sellers to find each other. On the other hand, TikTok has become a new hangout place for Gen Z users, creating video content to pass the time.
No More Dining Out? No Problem
The risks of contracting the virus have put restaurant businesses to a standstill, limiting dine-in options. What this entails, however, is a rise of food deliveries. In fact, the number of people using online food deliveries is expected to reach 3.3 million by 2024.
The availability of different food delivery platforms has provided people with a convenient and safe way of enjoying the food they love.
Digital Lifestyle to Cope with the Current Situation
Day-to-day routines are now embedded digitally. Online workouts and fitness instructions have become an alternative to regular gym sessions, as fitness centres remained close during strict lockdowns.
There’s no denying how much impact COVID-19 made across the world – not just to the health sector, but in different aspects. It’s up to people to adapt to the current situation and use the digital leverage available.